Consumer Energy Reports Survey: Consumers Willing to Buy Green Products, but only if Saving Money

The recession is causing consumers to value saving money over saving the environment.

Although worried about the economy, consumers are willing to buy energy-efficient products and services – but only if they see immediate savings, according to a national survey released today.

The survey found that 71 percent of consumers cited saving money as a reason to buy energy-efficient products. Far fewer chose “to protect the environment” (55 percent) and “to protect the quality of life for future generations” (49 percent).

“Americans are concerned about their jobs, their homes and their bank accounts. They’re now more focused on saving money than saving the Amazon,” said Suzanne Shelton, president of The Shelton Group, which conducted the study. “Yes, conserving energy is the greenest thing anybody can do, but consumers are not buying more efficient products because they want to save the world. They want products that can save them money in the long run.”

See Full Survey: Consumers Willing to Buy Green Products, but only if Saving Money

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